Art Director
2013-2017

• Worked with Creative Director to re-brand the entire look and feel of the brand (Still current branding)

• Created new brand design guidelines for internal and external use of the brand

• Designed stunning visual and graphic images to use on multiple platforms, which boosted company recognition and Premium and Free conversions by more than 32%.

• Developed UX/UI paths and tested using Amazon User Testing boosting Premium memberships +22%

• Oversaw and coordinated multiple projects by other designers and communicated the progress to Creative Director and Executive Team members

• Managed other designers on every single User Action on the website into user flows, wire-frames, mock-ups and prototypes to promote a cohesive intuitive design, site interactions and user experiences that all lead to dramatic increases in conversion and site use.

• Worked extensively with engineering staff to better understand user flows and ways to create solutions and benefits to individual projects

• Redesigned sites landing pages to enhance Premium conversions and Free sign-ups by engaging users, creating unique customized funnels from email, advertising and social media outlets

• Directed design, layouts and production of page content to fulfill project demands by Editor in Chief for Ladders News in addition to artwork for social media outlets